Email Advertising Lesson: Rss Feed Me
A client of ours recently sold his book internationally. He got good deals in the UK, Europe, China – and a nice five figure offer in the US, from a top class NY publisher. For various reasons, however, it looks likely that we’re going to turn that US offer down and instead simply publish direct to the Amazon Kindle store. That gives us total control over the timing and the pricing – and we’ll get very attractive royalties too. Here’s what you need to know.
It must be frustrating for experienced masters of the marketing universe that they have to learn – when truth be told, they really don’t want to – an entirely new set of metrics, platforms, strategies and deliverables. Advertising, while certainly not easy is far simpler. If only those pesky consumers had stayed away from that new fangled internet thingy!!
You can put your clip on your website or use one of the popular video sharing sites. YouTube and Vimeo are hugely popular. For example, YouTube reported a 30% increase in viewership in the last eight months, exceeding 4 billion views each day. If it’s brand awareness you’re looking for, you just found your platform.
Pay Per click can be a very viable part of your website optimization efforts. In fact, Pay per click and SEO are a match made in heaven. They will resonate off of each other. The PPC campaign will enhance your SEO, while the SEO can bring you vast benefits from your PPC campaign. The reasons for this need to have both PPC and SEO in the beginning are worth discussing.
First of all, not all keyword tools are going to give you a valid look at the way your site is going to function. Many times we optimize our site for the number one and two keyword in the keyword suggestion tool and we then find that our site is pulling more traffic from the number five and ten keywords in that list. Keyword tool databases can be slightly skewed and offer you the wrong information about your keywords.
What is it about us humans that makes us want to believe? We like to think there’s a shortcut. That if only we knew what THE SECRET was, we’d be all right. It’s that feeling we have that somewhere somehow there is some vital piece of information that we don’t know. If only we knew the secret we could be successful, or slim, or rich, or happy, or living in a Malibu beach house with the supermodel of our choice!
A well thought out click this over here now that is dynamic, well thought out and well managed will help your business continually improve its social marketing activities.
Cost per view: A relatively new prospect it is definitely something that you can consider. Instead of banners on high traffic websites you divert your goal through a full page view. A full page view comes if the visitor clicks it or a pop up appears so the visitors allows it to open by a third party software. This is cost effective but does not guarantee a return.
It’s never been more important to be ‘seen’ online whether its through blogging, tweeting, Facebook activity, Pinterest or any of the other social media platforms. But whatever you do it must be coordinated, on brand and aligned with your goals.